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Andrews Partnership: Executive search: corporate communications, investor relations headhunters

Developing Authentic Relationships

Leading the global search for talent
in corporate affairs and investor relations


- Andrews Partnership -

Andrews Partnership is the leading specialist executive search firm in the region for corporate affairs, communications and investor relations. We excel in connecting senior professionals throughout all industries and add additional value with our regular thought leadership roundtable sessions and research studies. With a deep rooted background in communications we are able to understand your requirements, to quite simply make sure your business has the best people at its heart.

Our Partners include the most respected and established executive recruiters in the profession, with specialist expertise across the following disciplines:

Media Relations, PR
and Social Media

Corporate Communications
& Corporate Affairs

Public & Government Affairs
and Policy

Corporate Responsibility
and Stakeholder Relations

Internal and Change

Investor Relations

Marketing Communications


- What We Do -



We are a specialist firm focusing exclusively on mid-to-senior-level appointments in Corporate Communications, PR and Public Affairs.

We work hard to earn the trust of both our clients and candidates – identifying and assessing talent across all geographies and in all industry sectors.

Knowing our profession as well as we do enables us to add real value to both client and candidate – from finding the right talent for the right position, to ensuring a successful transition, to following up with the aftercare you need.

When conducting executive recruitment, we can also provide full market mapping, as well as salary and title benchmarking.


We provide temporary contractors (to cover for maternity absence and extended sick leave, or simply as extra hands for a key project) across a wide range of communications disciplines. These contracts usually last from three to 12 months, delivering experienced practitioners who have been specifically sourced for their adaptable skillsets and ability to hit the ground running.

Senior Interim Managers are hand-picked by us to bring a particular specialty to your team (e.g., for integration projects or IT-system rollouts) or to manage executive-level projects (e.g., organizational change or management transitions). Our Interims can be in place within a matter of days: We know how essential that is when you have sudden time constraints.

We source only the highest calibre professionals, priding ourselves on our speed and efficiency. That means each person has been rigorously vetted and briefed in advance, to ensure they deliver value to you from Day One.


We offer communications training tailored to your needs, enabling you to upskill your team and enhance overall performance levels in pursuit of business goals.

Training can be delivered in-house or virtually (for remote teams) on a variety of topics including: internal communications; better business writing; change communications; communications planning; and social media strategy.

Current Virtual training programme: coming soon

Watch our corporate video to find out more about us, the services we offer and the clients we serve.


- Our Clients -


Our goal is to help you attract and develop best-in-class talent for your organisation.

In recent years, the combined experience of our Partners has resulted in the successful appointment of over 300 senior Corporate Communications and Public Affairs professionals across Asia-Pacific, Europe and North America.

And you know you’re getting the best because our growth model speaks for itself: 90% of our business comes through recommendations and referrals from satisfied clients.

This is what clients/candidates say about us:


Thank you for coming through once again. As soon as I met the candidate I knew they were the one.

Mitch HayesManaging Director Corporate Communications

Lloyds of London

Fantastic to work with. They immediately understood our requirements and ran a seamless process, producing a spot-on shortlist and support right through to placement.

Sarah JamesGlobal Head of Communications

Schneider Electric

Invests in learning our organisation and culture. They are easy to work with, act as a partner, and take the time to understand what success looks like for us.

Leanne CunnoldGlobal Head of Internal Communications


Thank you for all your help and support as a key partner to Barclays’ leadership hiring . I wanted to personally let you know your efforts and your support is much appreciated.

BarclaysExecutive Resourcing Lead

Nord Anglia

Moving internationally is always complex, but the team invested heavily in helping me to navigate the senior communications job market. They have a deep understanding of the nature of the work which created a more effective approach to matching candidates with better suited roles and companies with a cultural fit.

Lucille KeenGlobal Head of Communications

FWD Group

The Andrews Partnership is quite simply the best agency I have worked with. As experts in their field, they took the time to really understand my strengths, personality, interests and aspirations, and successfully place me in exactly the right role. They were incredibly supportive throughout the entire process.

Trina CaseGroup Head Internal Communications & Change


Global Reach

Proud Partners

Our clients operate globally and so do we. Alongside our market leading partners in North America and Asia-Pacific, we provide our multinational clients with the best corporate affairs and investor relations leadership talent worldwide regardless of territory.



Andrews Partnership

Andrews Partnership is our Asia-Pacific affiliate and a specialist corporate affairs, communications and investor relations executive recruiter, partnering with clients across Asia-Pacific to hire exceptional communications talent and deliver significant business impact. Headquartered in Hong Kong, Andrews Partnership supports clients looking to secure and build communications capability across Asia providing deep local market knowledge of the region.


Broome Yasar

We are the proud European partner in our global network and have successfully appointed corporate affairs and investor relations executives with over 300 companies across Europe. As part of our international team, we are able to provide our European clients ever greater access to international talent and our Europe based candidates further global opportunities in North America and Asia.


PLB Search

With headquarters in Washington, DC, and affiliates on the West Coast, PLBsearch is our North America partner with an equally specialist focus on senior-level corporate affairs and investor relations executive recruitment across the US. Established in 2012, PLBsearch provides high-touch, high-calibre executive recruitment and advisory services to clients across all sectors and geographies in the US.


- Who We Are -


We focus on creating trusted relationships with both clients and candidates, built on a foundation of real-life industry experience:


Katrina Andrews - Managing Partner

LinkedIn Katrina Andrews
Managing Partner

The first recruitment professional ever-listed in PRWeek’s global ‘Power Book 500’, Katrina established Andrews Partnership, after four years as Founder & Board Director of VMA Group Asia-Pacific.

Her intimate involvement with high-level recruitment has made her a key figure in the growth of Asia’s communications industry in recent years, as she has partnered with businesses across the region to match the right senior talent to the right organisational cultures.

Previously, Katrina spent seven years as APAC Managing Director at Melcrum, global specialists in Internal Communications research. With her broad range of experience, organisations can work with Katrina in the full confidence that she understands their needs and goals.

Lillian Schonewise - Senior Consultant APAC

LinkedIn Lillian Schonewise
Senior Consultant

Lillian joins Andrews Partnership with 4 years of executive level recruitment and Account Management experience in the United States. As a consultant, Lillian has worked with clients across multiple industries including Finance, Technology and Communications to provide high level talent while understanding the needs of each business. Lillian will greatly benefit the APAC Communications and corporate affairs market with her experience of full cycle recruitment in such a wide range of disciplines.

Emma Donald - Director

LinkedIn Emma Donald

In 2018 the Communications industry saw a sharp rise in journalists moving into PR as a result of a greater demand for companies to build and distribute content in a targeted approach to their existing clients and audiences.

Emma joined Andrews Partnership after 11 years at Haymarket Media & Euromoney, working on titles such as FinanceAsia, with a strong understanding of the evolution of content production and distribution. In her time in publishing she also built strong relationships in PR/Communications across all industries throughout APAC, ensuring an in-depth understanding of the PR industry & individual role requirements.

Emma Chairs the quarterly Internal Communications Leadership Forum which brings together over 80 regional Heads of Internal Communications across a diverse industry base each year.

Oskar Yasar - Partner

LinkedIn Oskar Yasar

Oskar is regarded as a global leader in executive recruitment within corporate communications. With over 20 years' experience, he has helped place more than 300 senior communications and investor relations professionals globally.

Oskar established the Partnership after nine years at VMA Group where as a Board Director and Managing Director of VMA International he helped build a global network and established its Executive Search and Investor Relations Practice.

Before transitioning into executive recruitment, Oskar was a Senior Consultant at Citigate Dewe Rogerson where he advised on a significant number of transactions and IPOs including the £9bn pan-European IPO of Orange and E.ON's acquisition of Powergen.

David Broome - Partner

LinkedIn David Broome

David's experience and skills span 15 years specialising exclusively in corporate communications executive recruitment. Previously a Board Director at VMA Group, he has partnered with organisations across multiple markets to help find the very best industry talent, particularly within the field of internal communications.

David specialises in the successful appointment of senior corporate and internal communications professionals and regularly leads industry forums for senior communicators to aid community building across the communications profession.

Pepper Binner - Partner

LinkedIn Pepper Binner

Pepper is the founder of PLBsearch, our US based affiliate and boutique executive search firm focused on communications, public affairs and investor relations professionals. Pepper has spent two decades in executive recruiting, previously as senior client partner in the Washington, D.C. office of Korn Ferry International. She was one of the original members of the firm’s global corporate affairs practice where she executed hundreds of searches for Fortune 500 companies, agencies, trade associations, non-profits and academic institutions.

Pepper has a widespread reputation as a true expert in the fields of communications and IR. She is active in industry trade organisations including the National Investor Relations Institute, International Association of Business Communicators and Washington Women in PR.


- Shaping our Industry -


In today's business climate, success means being able to balance a broad global perspective with a deep local knowledge. Nowhere is that more true than in Asia, where many of us have to work across a dozen fast-changing markets at once.

Our Partners have deep roots in their individual communities, regularly leading round-table discussions to develop the profession at the local level. But we also conduct extensive, industry-leading research across the whole of Asia, helping communications functions stay abreast of the latest trends and benchmarks in the region.

Investor relations:
Your 2021 Action Plan

In November 2020, Andrews Partnership hosted a panel discussion with a group of more than 50 senior IR leaders from around the Asia Pacific region.

Together they shared shared their learnings from this volatile year, and offered some insights into the strategy and tactics they would be deploying in the coming 12 months

ESG Through COVID-19 & Beyond

Our recent Sustainability in Asia event offered a unique perspective and progressive ideas for the future of ESG after COVID-19.

Our speakers expressed confidence that ESG will remain at the forefront of business strategy and planning, even throughout the uncertainties of this global crisis.

Strengthening the communications profession
from the outside in

At Andrews Partnership, our mission is to enhance the strength and stature of the whole communications industry. This means not only matching the perfect communications executive to the right top-tier organisation. It often means harvesting unorthodox outside talents; people with the sort of complementary skills that can enrich the whole profession as it grows and develops.

Government Affairs in China

We assessed 100 Government Affairs professionals across China and take a look at what we found.

A Defining Moment

How have leadership roles in corporate affairs and investor relations been transformed by COVID-19 – and will the change last?

Corporate Affairs:
Three Green Shoots
in the Hiring Markett

Amid the struggles of the coronavirus pandemic, and the impact it has had on hiring, Andrews Partnership has nevertheless seen increasing executive search demand in the communications profession over recent months.

Benchmarking Survey;
50 Organisations across APAC on
Communicating through COVID-19

Covering lessons learned and their most powerful uses of communications through the crisis.
How does your organisations communications efforts benchmark against them?

Asia The First Chapter of a Global Pandemic;
A New Phase of COVID-19 Comms

In the third of our virtual roundtables on communications strategy through the coronavirus outbreak, Andrews Partnership last week convened communications practitioners from 30 different organisations to talk about their current crisis comms strategies.

Latest coronavirus communications strategies across Asia Pacific

In the second of our action-response roundtables on the coronavirus outbreak, Andrews Partnership last week convened communications professionals from 24 different Asia Pacific organisations, to understand how the region’s practitioners are responding to the crisis.


On 31 January 2020, the World Health Organisation classified the coronavirus outbreak as a "global health emergency". That morning, Andrews Partnership assembled a group of communications professionals from 19 different organisations in Asia Pacific to understand how practitioners in the region have been responding to this fast-developing crisis.


Look at our latest research study which looks into what does the future look like for IROs in Asia? Key trends facing the Industry today, and possible career developments including moves into CEO/CFO positions. This study includes quantitative research plus case studies from Anta Sports Products, BOC Aviation, Fosun, Olam, Dah Chong Hong Holdings, First Pacific

Andrews Partnership Announces Global Strategic Alliance

Andrews Partnership to build on the success of its existing European affiliation with a new strategic alliance with US based PLBsearch to form a new global network. Alongside existing European affiliate, Broome Yasar, the three independent search firms will form a unified global network of executive recruiters dedicated exclusively to international corporate affairs and investor relations executive search.

Sustainability in Asia

Asia Pacific still lags Europe and the US when it comes to seeing sustainability as a core business agenda, with the exception of Australia and Japan. But as the climate crisis and the fight against poverty across Asia intensify, sustainability topics are becoming more pertinent to business leaders in the region.

From IC to PHD

Andrews Partnership sat down with Dr. Laura McHale to discuss life beyond corporate communications. Laura spent more than 15 years in internal communications roles before retraining as a psychologist and setting up an advisory firm to help organisations understand their employees better and how that can impact the business.

Internal Communications in Asia

We assessed 26 Financial Services organisations across Hong Kong and Singapore and take a look at what we found.

Investor Relations in Asia:

2019 Emerging Trends.

Transforming Internal Communications through the Power of Data

An article with Leanne Cunnold, SVP Global Internal Communications on how to get the right metrics within Internal Comms to enable precision decision making.


2018 was an exciting year for senior moves across Asia
Take a look and see some of the significant
moves of last year.


Usually reserved for CEOs, but increasingly, people are searching for a purpose in their working environment.


Content still rules in the age of digital
Article by Emma Donald


European Association of Communication Directors features Andrews Partnerships leadership article


If there is one phrase that encapsulates the Asian PR industry in 2017, it is the old adage that ‘content is king’. Never before has the industry put so much emphasis on writing skills.

Future Steps

Asia-Pacific Association of Communication Directors features Andrews Partnerships leadership article; From going mobile to content continuity – these are the top five priorities for internal communications in Asia.

Pathways: Beyond APAC Corporate Communications

What can a top-tier Asia-based practitioner do next, once he or she has taken on the challenge of a top communications position?

From Corporate Affairs to Corporate Leader; Today’s Corporate Affairs Director, Tomorrow’s CEO?

Insights and advice from former corporate communications directors who have successfully transitioned to CEO or equivalent senior management roles

Knowledgeable Sherpas

Asia-Pacific Association of Communication Directors features Andrews Partnerships leadership article on ‘Knowledgeable Sherpas’ December 2016

Building Internal Relationships

Asia-Pacific Association of Communication Directors features Andrews Partnerships leadership article on ‘Building Internal Relationships’ August 2017



      Thursday, 12th November, 2020 8.30am HKT/SGT (Zoom)
      A volatile year means investor relations professionals are in the spotlight more than ever. But what actions should you be taking to leverage your influence and drive highly effective investor communications. In an interactive panel discussion, we'll be looking at the future of the investor relations role; the new rules of communication; and the evolving skillset of the successful team. 

      Panelists: Diginex, Head of Investor Relations, Christian Arnell and Sard Verbinnen & Co, Managing Director Hong Kong, Ronald Low

    • SUSTAINABILITY IN ASIA: positioning esg, AUthentic & Essential
      Thursday, 3rd December, 2020 9:30 AM HKT (Zoom)
      In this event, we will hear from two award-wining programs on the successes of integrating ESG into corporate strategy through authenticity and transparency, as well as how to effectively change the discourse around ESG being a 'nice to have' to being essential for companies, economies, and markets to flourish.

      Speaker: Melissa Moi, Head of Asia Pacific Environment, Social, Governance, Bank of America and Hendrik Rosenthal, Director, Group Sustainability, CLP


If you’re interested in attending these sessions – please get in touch at


- Keep In Touch -


Tel: +852 5806 0307

17/F, LKF Tower
33 Wyndham Street
Central, Hong Kong



Tel: +44 (0)20 3955 5160

Bridge House
181 Queen Victoria Street
London, EC4V 4EG



Tel: +1 202 349 3831