- Andrews Partnership -
Andrews Partnership is the leading specialist executive search firm in the region for corporate affairs, communications and investor relations. We excel in connecting senior professionals throughout all industries and add additional value with our regular thought leadership roundtable sessions and research studies. With a deep rooted background in communications we are able to understand your requirements, to quite simply make sure your business has the best people at its heart.
Our Partners include the most respected and established executive recruiters in the profession, with specialist expertise across the following disciplines:
Media Relations, PR
and Social Media
Corporate Communications
& Corporate Affairs
Public & Government Affairs
and Policy
Corporate Responsibility
and Stakeholder Relations
Internal and Change
Communications
Investor Relations
Marketing Communications
- Our Clients -
INSIGHTS - EXPERTISE
Our goal is to help you attract and develop best-in-class talent for your organisation.
In recent years, the combined experience of our Partners has resulted in the successful appointment of over 300 senior Corporate Communications and Public Affairs professionals across Asia-Pacific, Europe and North America.
And you know you’re getting the best because our growth model speaks for itself: 90% of our business comes through recommendations and referrals from satisfied clients.
This is what clients/candidates say about us:
Thank you for coming through once again. As soon as I met the candidate I knew they were the one.
Fantastic to work with. They immediately understood our requirements and ran a seamless process, producing a spot-on shortlist and support right through to placement.
Invests in learning our organisation and culture. They are easy to work with, act as a partner, and take the time to understand what success looks like for us.
Thank you for all your help and support as a key partner to Barclays’ leadership hiring . I wanted to personally let you know your efforts and your support is much appreciated.
Moving internationally is always complex, but the team invested heavily in helping me to navigate the senior communications job market. They have a deep understanding of the nature of the work which created a more effective approach to matching candidates with better suited roles and companies with a cultural fit.
The Andrews Partnership is quite simply the best agency I have worked with. As experts in their field, they took the time to really understand my strengths, personality, interests and aspirations, and successfully place me in exactly the right role. They were incredibly supportive throughout the entire process.
Global Reach
Proud Partners
Our clients operate globally and so do we. Alongside our market leading partners in North America and Asia-Pacific, we provide our multinational clients with the best corporate affairs and investor relations leadership talent worldwide regardless of territory.
Andrews Partnership is our Asia-Pacific affiliate and a specialist corporate affairs, communications and investor relations executive recruiter, partnering with clients across Asia-Pacific to hire exceptional communications talent and deliver significant business impact. Headquartered in Hong Kong, Andrews Partnership supports clients looking to secure and build communications capability across Asia providing deep local market knowledge of the region.
We are the proud European partner in our global network and have successfully appointed corporate affairs and investor relations executives with over 300 companies across Europe. As part of our international team, we are able to provide our European clients ever greater access to international talent and our Europe based candidates further global opportunities in North America and Asia.
With headquarters in Washington, DC, and affiliates on the West Coast, PLBsearch is our North America partner with an equally specialist focus on senior-level corporate affairs and investor relations executive recruitment across the US. Established in 2012, PLBsearch provides high-touch, high-calibre executive recruitment and advisory services to clients across all sectors and geographies in the US.
- Who We Are -
A PARTNERSHIP BUILT ON TRUST
We focus on creating trusted relationships with both clients and candidates, built on a foundation of real-life industry experience:
Katrina Andrews
ASIA-PACIFIC
Managing Partner
Katrina Andrews leads Andrews Partnership which focuses on corporate affairs, corporate communications, sustainability, investor relations and public/government affairs.
Since starting in Executive Search in 2011, she has led nearly 200 successful engagements across APAC, including senior appointments at some of the world's largest companies including BNP Paribas, Walmart, FWD, Dairy Farm, Schneider Electric, AXA and EY, and other SGX/HKEX/FTSE/ASX/Fortune organisations.
In addition, she placed Investor Relations Officers at one of the world's largest IR Agency Sard Verbinnen, and other leading brands including Diginex.
Before her search career, Katrina spent more than 7 years as MD for Melcrum, working with leaders and teams around the globe to build skills and know-how in Internal Communication. Providing strategic advice, analysis, tools and training to help communication professionals excel.
In 2012 she was the first Search professional ever-listed in PRWeek's global 'Power Book 500' and has held two previous Board positions at VMA Group and Melcrum Ltd.
A recognized leader in the field, she is a frequent speaker and contributor to both trade and business media. An avid follower of continued personal development and community support, in 2020, Katrina and the Andrews Partnership team fundraised for Pathfinders (a HK-based Charity) and enrolled in Yale's online program; The Science of Well-Being.
Simon Hayes
ASIA-PACIFIC
Director
Simon Hayes leads Andrew's Partnership’s Singapore office, supporting major regional and global companies in placing senior leaders in communications and government affairs roles throughout Southeast Asia. Simon also leads the firm's Asia Pacific investor relations practice, identifying and securing the talent that allows public companies, private equity firms and investment funds to access capital markets.
Working with some of the world's best-known brands, Simon is committed to building talent and capability, allowing these businesses to interact effectively with stakeholders, including staff, investors, customers and governments.
Prior to joining Andrews Partnership, Simon was Director of Advisory for Gartner's Asia Finance practice, spending 12 years working with Chief Financial Officers to develop growth and margin strategies for Asia Pacific markets. He also led the International CFO Forum, the leading membership group for the CFOs of multinationals, bringing Finance leaders together to share ideas and experience across the region.
Simon began his career as a newspaper reporter, covering business and technology stories for The Australian, Australia's national daily. He believes each organisation's strategy must be supported by a good story, and that talented communicators play a critical role in financial success.
Lillian Schonewise
ASIA-PACIFIC
Senior Consultant
As a Senior Consultant for Andrews Partnership, Lillian Schonewise presents a demonstrated history of managing full-cycle searches and account management. Previously working across multiple industries including Finance, Technology and Retail, Lillian understands the intricacies of executive search and identifying top tier talent while prioritising the needs of each business.
With a keen personal interest in corporate development and strategy, Lillian represents Andrews Partnership within the Sustainability and Corporate Affairs space, leading on recent placements including the Director of Group Environmental Social & Governance for FWD Insurance in Hong Kong. Lillian hosts a quarterly Sustainability in Asia event series, discussing new ideas and thought sharing between ESG and sustainability leaders throughout the region.
Having been previously based in North America and now over a year in Asia Pacific, Lillian is globally minded with the deep expertise in managing business relationships with large multinational corporations and startups alike. At Andrews Partnership, Lillian works with clients and candidates across the entire region including Hong Kong, Singapore, Mainland China, New Zealand, and Malaysia.
As an executive search professional with a specialized focus, Lillian has quickly become the go-to point of contact for candidates and clients alike within sustainability and corporate affairs in APAC. Lillian's unique passion for nurturing business relationships provides her network with confidence and ensures a level of commitment to the success of each individual and business she works alongside.
Emma Donald
ASIA-PACIFIC
Director
As a Director for APAC with Andrews Partnership, Emma facilitates senior level searches across communications and government affairs in all sectors, focusing on mandates across North Asia. She is a trusted advisor to global and regional leaders from large scale corporates and is passionate about generating long term and deep relationships with her clients to truly understand their brands, their culture and their long-term hiring needs.
Over the past three years she has been able to lean on her passion for internal communications with executive placements including new Group functions at FWD & Dairy Farm through to more established teams at EY & Schneider Electric.
Emma plans and Chairs the quarterly Internal Communications Leadership Forum which brings together over 80 regional Heads of Internal Communications across a diverse industry base each year. Working across the region with global investment banks, professional services, retail, FMCG and energy management clients - she advises businesses on how best to utilise their IC talent, via team/function structures and skills development.
Prior to her search career, Emma specialised in Content for over 11 years, with Haymarket Media working across brands including Finance Asia, Asian Investor, Corporate Treasurer and Campaign.
Oskar Yasar
EUROPE
Partner
Oskar is regarded as a global leader in executive recruitment within corporate communications. With over 20 years' experience, he has helped place more than 300 senior communications and investor relations professionals globally.
Oskar established the Partnership after nine years at VMA Group where as a Board Director and Managing Director of VMA International he helped build a global network and established its Executive Search and Investor Relations Practice.
Before transitioning into executive recruitment, Oskar was a Senior Consultant at Citigate Dewe Rogerson where he advised on a significant number of transactions and IPOs including the £9bn pan-European IPO of Orange and E.ON's acquisition of Powergen.
David Broome
EUROPE
Partner
David's experience and skills span 15 years specialising exclusively in corporate communications executive recruitment. Previously a Board Director at VMA Group, he has partnered with organisations across multiple markets to help find the very best industry talent, particularly within the field of internal communications.
David specialises in the successful appointment of senior corporate and internal communications professionals and regularly leads industry forums for senior communicators to aid community building across the communications profession.
Pepper Binner
NORTH AMERICA
Partner
Pepper is the founder of PLBsearch, our US based affiliate and boutique executive search firm focused on communications, public affairs and investor relations professionals. Pepper has spent two decades in executive recruiting, previously as senior client partner in the Washington, D.C. office of Korn Ferry International. She was one of the original members of the firm’s global corporate affairs practice where she executed hundreds of searches for Fortune 500 companies, agencies, trade associations, non-profits and academic institutions.
Pepper has a widespread reputation as a true expert in the fields of communications and IR. She is active in industry trade organisations including the National Investor Relations Institute, International Association of Business Communicators and Washington Women in PR.
- Shaping our Industry -
CONTRIBUTING TO THE INDUSTRY VIA RESEARCH
In today's business climate, success means being able to balance a broad global perspective with a deep local knowledge. Nowhere is that more true than in Asia, where many of us have to work across a dozen fast-changing markets at once.
Our Partners have deep roots in their individual communities, regularly leading round-table discussions to develop the profession at the local level. But we also conduct extensive, industry-leading research across the whole of Asia, helping communications functions stay abreast of the latest trends and benchmarks in the region.
At a time when American and European businesses are beating the curve by placing senior government affairs professionals in China, Australian multinationals are too often still trying to practise government engagement from afar. For some this has worked, but on the whole it hasn’t worked, and Australian companies have the opportunity to recognise what enormous opportunities are on offer to them if they refocus their approach to in-market talent.
Our recent Sustainability in APAC event allowed for leading practitioners in the space to share best practice and insights.
One of the most compelling changes to ESG approaches that participants shared was the level of responsibility they’re placing on frontline staff to incorporate ESG in conversations with clients.
Appointment of Gartner’s Regional Director of Advisory, Simon Hayes, to head up the operations & strengthen its senior leadership team.
The impact of COVID-19 has forced the hand of corporates who weren’t already onboard to recognise and promote new corporate wellness programs.
Andrews Partnership surveyed over 50 organisations across APAC to document the initiatives companies are putting in place.
In November 2020, Andrews Partnership hosted a panel discussion with a group of more than 50 senior IR leaders from around the Asia Pacific region.
Together they shared shared their learnings from this volatile year, and offered some insights into the strategy and tactics they would be deploying in the coming 12 months
Our recent Sustainability in Asia event offered a unique perspective and progressive ideas for the future of ESG after COVID-19.
Our speakers expressed confidence that ESG will remain at the forefront of business strategy and planning, even throughout the uncertainties of this global crisis.
At Andrews Partnership, our mission is to enhance the strength and stature of the whole communications industry. This means not only matching the perfect communications executive to the right top-tier organisation. It often means harvesting unorthodox outside talents; people with the sort of complementary skills that can enrich the whole profession as it grows and develops.
We assessed 100 Government Affairs professionals across China and take a look at what we found.
How have leadership roles in corporate affairs and investor relations been transformed by COVID-19 – and will the change last?
Amid the struggles of the coronavirus pandemic, and the impact it has had on hiring, Andrews Partnership has nevertheless seen increasing executive search demand in the communications profession over recent months.
Covering lessons learned and their most powerful uses of communications through the crisis.
How does your organisations communications efforts benchmark against them?
In the third of our virtual roundtables on communications strategy through the coronavirus outbreak, Andrews Partnership last week convened communications practitioners from 30 different organisations to talk about their current crisis comms strategies.
In the second of our action-response roundtables on the coronavirus outbreak, Andrews Partnership last week convened communications professionals from 24 different Asia Pacific organisations, to understand how the region’s practitioners are responding to the crisis.
On 31 January 2020, the World Health Organisation classified the coronavirus outbreak as a "global health emergency". That morning, Andrews Partnership assembled a group of communications professionals from 19 different organisations in Asia Pacific to understand how practitioners in the region have been responding to this fast-developing crisis.
Look at our latest research study which looks into what does the future look like for IROs in Asia? Key trends facing the Industry today, and possible career developments including moves into CEO/CFO positions. This study includes quantitative research plus case studies from Anta Sports Products, BOC Aviation, Fosun, Olam, Dah Chong Hong Holdings, First Pacific
Andrews Partnership to build on the success of its existing European affiliation with a new strategic alliance with US based PLBsearch to form a new global network. Alongside existing European affiliate, Broome Yasar, the three independent search firms will form a unified global network of executive recruiters dedicated exclusively to international corporate affairs and investor relations executive search.
Asia Pacific still lags Europe and the US when it comes to seeing sustainability as a core business agenda, with the exception of Australia and Japan. But as the climate crisis and the fight against poverty across Asia intensify, sustainability topics are becoming more pertinent to business leaders in the region.
Andrews Partnership sat down with Dr. Laura McHale to discuss life beyond corporate communications. Laura spent more than 15 years in internal communications roles before retraining as a psychologist and setting up an advisory firm to help organisations understand their employees better and how that can impact the business.
We assessed 26 Financial Services organisations across Hong Kong and Singapore and take a look at what we found.
An article with Leanne Cunnold, SVP Global Internal Communications on how to get the right metrics within Internal Comms to enable precision decision making.
2018 was an exciting year for senior moves across Asia
Take a look and see some of the significant
moves of last year.
Usually reserved for CEOs, but increasingly, people are searching for a purpose in their working environment.
Content still rules in the age of digital
Article by Emma Donald
European Association of Communication Directors features Andrews Partnerships leadership article
If there is one phrase that encapsulates the Asian PR industry in 2017, it is the old adage that ‘content is king’. Never before has the industry put so much emphasis on writing skills.
Asia-Pacific Association of Communication Directors features Andrews Partnerships leadership article; From going mobile to content continuity – these are the top five priorities for internal communications in Asia.
What can a top-tier Asia-based practitioner do next, once he or she has taken on the challenge of a top communications position?
Insights and advice from former corporate communications directors who have successfully transitioned to CEO or equivalent senior management roles
Asia-Pacific Association of Communication Directors features Andrews Partnerships leadership article on ‘Knowledgeable Sherpas’ December 2016
Asia-Pacific Association of Communication Directors features Andrews Partnerships leadership article on ‘Building Internal Relationships’ August 2017
THE LATEST INDUSTRY EVENTS
If you’re interested in attending these sessions – please get in touch at contact@andrews-partnership.com
- Keep In Touch -
ASIA-PACIFIC
HONG KONG
Tel: +852 5806 0307
17/F, LKF Tower
33 Wyndham Street
Central, Hong Kong
SINGAPORE
Tel: +65 9873 1799
SINGAPORE
9 Battery Road #28-01
MYP Centre
Singapore 049910
NORTH AMERICA
Tel: +1 202 349 3831
PLBsearch
FARRAGUT CENTER
1725 EYE STREET, NW, SUITE 300
WASHINGTON, DC 20006
EUROPE
Tel: +44 (0)20 3955 5160
BROOME YASAR PARTNERSHIP
Bridge House
181 Queen Victoria Street
London, EC4V 4EG
contact@broomeyasar.com
www.broomeyasar.com
